Why does Social Media Intelligence matter?
Do you know what social media intelligence is? Well to put it simply, it is the collection, curation and overall analysis of data found online in order to provide a look into the actions and habits of a certain individual or group. In a time where most of the people in the world are on social media networks, social media intelligence can be used to learn a lot by just studying what they do online. Here are some interesting social media facts and stats: - The top eight social media networks are Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, WhatsApp and YouTube. - Did you know that more than half of the public use social media at least once a day? - YouTube is the most popular social media sharing website. - Facebook is the most popular social media sharing website – used by almost 70% of adults! - Social media use is higher for those who are younger – almost 90% of users are 18-29 years old. So why does social media intelligence and evidence found on social media matt...